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Mengniu Dairy Will Donate Milk to the Blind School in Fuzhou for One Year
   March 23 is rather a feast day for the 60 students from the Blind School in Fuzhou. During the activity of Love at Fuzhou titled China Milk Love Action in the theme of Run at Beijing, Go with Love, the Blind School in Fuzhou has become the No. 836 school benefited from the large-scaled commonweal activity of free milk delivery to 1000 primary schools sponsored by Mengniu Group. The students in this school will be able to consume Love Milk provided by Mengniu Group for free for the following one year. Mengniu Dairy said that over 20 primary schools now in Fujian Province had enjoyed the free milk donated by Mengniu Group, whose promise of 1000 schools for free milk delivery would be finished by June.  
Milk Movement Only for Love
  At 14:00 pm on March 23, the donation ceremony of China Milk Love Action was held at the Baolong City Square in Fuzhou. Ms. Zhangyi, Vice Director of the Training Department of General Sports Bureau in China, Mr. Tang Wenke, Party Secretary of the Sports Bureau in Fujian, Mr. Xvjie, Director of the Sports Bureau in Fujian, Mr. Yao Haitao, Vice CEO of Mengniu Dairy Group and the related leaders from Carrefour in Fuzhou attended the ceremony. China Milk Love Action has drawn such a wide attention from the society that more and more social individuals and communities have joined this team of Milk Delivery Union in reaction to the advocating of Mengniu Group and her love partners. The students from the Blind School were touched deeply when they received the love milk over the hands of the Love Ambassadors including Nanhedouwen Combination and Mr. Wang Guohua and Wan Jianjun, world champions for weight lifting.
  The Blind School in donation locates at the suburb with poor condition of  transportation; it has over 60 students who are all blinded. Different from the normal schools, every one or two students here have to be taken care of by one special teacher. Kids treat the school as their own home for daily life; and some of them have even been living here for 10 years. On the site of the activity, with the reflection of Love Torch in the rhythm of Thankful Heart, Mr. Yao Haitao, Vice CEO of Mengniu Dairy Group said in the interview, “during the growth of each of us, there may be such an experience, that a bit touching moment or a little turning point, although negligible for others, has actually affected our whole life. Today, we held China Milk Love Action here and lit up the Love Torch together; it may seem a short interlude in the life of other people, however, for the thankful kids in the blind school, the love will light up their whole lives.”
Support the Blind Kids in Joint Efforts
  It was known by the reporters that many kids in the blind school had difficult lives. More than half of the 60 students looked much shorter compared with the normal cases due to the inadequate nutrition status. A student named Youzhu had been told that the thin rice gruel she had everyday was called milk; and she had just found on that day that the real milk didn’t taste like the flavor she used to know. 
  A student called Linshan told us, “our school locates at the remote area without supermarket nearby, which makes it hard for us to buy things. Because most dishes at breakfast are thin gruel and reserved vegetables, Ms. Guo worries about our nutrition lack so much that she often shifts three buses to buy milk and bread at the downtown city.” Lishan said, “it is great now for the uncles and unties from Mengniu have sent us free milk and our teacher won’t need to travel so far away any more; we’d like to share the milk with Ms. Guo together.”
  Her words have not only touched people from Mengniu Group and her love partners, but also touched the citizens joining into the activity. The Love Ambassadors including Nanhewendou Combination and Mr. Wang Guohua and Wan Jianjun even brought some milk themselves on the site to send to the kids from the blind school. Mr. Li from Gulou commented, “Such activity is meaningful and such enterprise should be respected as it can not only make good products but also is willing to take the responsibility to strengthen the nation quality and pay attention to the growth of the weak groups.”
  With the participation of the warm-hearted citizens such as Mr. Li, quite a many fellow people and volunteers have joined by themselves into the team of milk delivery; they stood in a long queue to pass the boxes of love milk one after another onto the trucks and supported China Milk Love Action by their own deeds. 
  Statistic shows that the per capita milk consumption in China is only 25.59 kg covering 1/4 of that of the average level in the world. The status is even worse in countryside with a low per capita consumption of 2 kg, which is only 1/10 of that of the urban areas. It is proved that the poor nutrition intake due to the low consumption of milk has greatly impacted the body growth and quality upgrade of the kids in our country, especially those from the rural areas. 
  However, the 1000 primary schools donated by Mengniu Group only cover a little percent of the total number of 240 million kids in China. Mr. Yu Xiaodong, Center Director of China Public Nutrition told reporters that over 30 countries in the world had even set up special laws to promote milk consumption to upgrade the public nutrition and national health quality. From the Three Cups of Milk Movement in America to the White Revolution in India, the popularization action of milk consumption in the world was rather a kind of action participated by the whole society than a task to be fulfilled alone by the dairy industry.   
  China Milk Love Action has gained great support from the different social circles ever since it was launched 2 years ago. The love group has also been enlarged from the original 7 sponsors to 20 members including Lenovo, Microsoft, NBA, Sino, Sohu, FAO of UN and Save the Children etc.  
   On the donation ceremony, Mr. Yao Haitao disclosed to the reporters that the Milk Delivery Union had been built currently in the aim to attract more social friends; Mengniu Group would work with her love partners to call on more social forces to join into the Union. “We are expecting more love partners in the same camp to join us. The active support and participation to our milk love action we have seen here in Fuzhou has enforced our power to realize he dream of Strengthen the Nation by Milk. ”
 
 
 
 
Edit：admin　　Time：2008-4-9 　　Source：内蒙古蒙牛集团 [返回]